作者：Brian Sze-hang Kwok
出版社：City University of Hong Kong Press
出版年份：2023
語言：繁體中文
ISBN：9789629375928
 
Suspended above us with intricate patterns and flamboyant colours, the neon signs of Hong Kong easily guide us to local businesses, Chinese restaurants, bars, and department stores. Apart from marketing and advertising, these neon signs actually convey much more — and mean much more to those who view the signs as a part of their home.

This book documents Hong Kong’s neon signs whilst taking on a historical, socio-cultural, and contextual study of visual culture around the city. It explores the inter-related components of neon signs, including each sign’s unique visual aesthetic and design, the history of craftsmanship and training, and how the streetscape relates to Hong Kong’s consumer culture. With an underlying theme of photographic conservation and an array of vibrant images, the author brings the everyday signage of Hong Kong to life.
 
作者簡介：
 
Kwok Sze Hang, Brian is a design educator and visual culture scholar. His research focuses on visual culture, local neon sign craftsmanship, visual representation, street culture, and information design. He is currently leading and teaching the BA (Hons) in Communication Design programme at Hong Kong Polytechnic University’s School of Design. He is the author of two Chinese publications,《我是街道觀察——花園街的文化地景》([I'm a Street Ethnologist: Street Culture in Fa Yuen Street]), published in 2016, and《霓虹黯色——香港街道視覺文化記錄》([Fading of Hong Kong’s Neon Lights: An Archive of Hong Kong’s Visual Culture]), published in 2018, as well as《香港霓虹招牌手稿——餐飲篇》([Hong Kong Neon Sign Artworks: Vol. 1, Restaurants], published in 2021 in both English and Chinese.